An accurate first impression.
Present a psychiatric practice focused on personalized care and medication management. Keep Suzanne’s PMHNP credentials and the role of medication management clear.
Prepared for Suzanne Shadix, PMHNPEquilibrium Mental Health · October 2026
A new chapter for Equilibrium Mental Health
Help the right patients find you
Help people find your practice, understand the psychiatric care you offer and feel confident taking the next step.
Make the full picture of your care unmistakable.
Existing website refresh $1,500Custom website + launch $5,500Ongoing management optional
The planBuilt around your practice
Keep the warmth.
Bring the care into focus.
Equilibrium already has an approachable identity. The opportunity is to make the website work harder: clearly present Suzanne Shadix as a psychiatric mental health nurse practitioner and clearly explain psychiatric care and medication management.
We’ll make the language, page structure and path to contacting the practice easier for people to understand, and easier for search engines and AI tools to interpret.
The goal is to help more potential clients discover Suzanne and the practice in the places they look for care. The website overhaul strengthens the search foundations. The custom package extends that presence across relevant search, social and advertising channels.
A more useful website.
Reorganize copy and page layouts around what prospective patients want to know: who you help, the care available and how to contact the practice.
Stronger discovery foundations.
Improve SEO and AI readability with descriptive headings, clear service information, useful answers and a logical structure. The custom website package adds search submissions, tracking and monitoring.
More ways to be found.
Both packages include helpful educational articles and one month of social content. The custom website package adds channel setup, local search setup and prepared advertising campaigns to help potential clients discover Suzanne and Equilibrium.
Choose your starting point
Two clear ways forward.
Refresh the site you have, or build a new foundation with a complete marketing launch. Ongoing management is a separate choice, not a requirement.
Existing website refresh
A sharper version
of what you have.
$1,500one time package
A quick but thorough overhaul of your existing website, with clearer services, stronger search foundations, useful articles and a month of social posts.
- Update the existing website for SEO and AI readability.
- Edit and reorganize copy and page layouts to accurately communicate the practice’s psychiatric care and medication management.
- Write 3 informational blog articles.
- One month of ready to post social content, delivered by Fleet Street as a handoff package for Equilibrium to publish.
Equilibrium sets up and manages its own social media channels. This package supplies the content, not channel setup or management.
Custom website + launch
A new foundation.
A complete launch.
$5,500one time package
A custom built website, expanded educational content and a coordinated social, search and advertising launch.
- A new custom built website, with SEO and AI readability and copy edited and organized to clearly present the practice’s psychiatric care and medication management.
- 6 informational blog articles.
- Facebook and Instagram setup, plus one month of social media content.
- Set up or optimize your Google Business Profile for Google Search and Maps.
- Bing Places setup and consistent business information across key directories.
- Google and Bing indexing setup and submissions, with tracking and monitoring. Indexing is not guaranteed.
- Google and Meta (Facebook and Instagram) ad campaigns with creative fully prepared for launch once your advertising budget is chosen and platform requirements are met.
- The first full month of social media and ad management is included in the package.
- Flyer and business card designs with print ready files, if you want them.
Best when you want a new website and a coordinated marketing launch.
Additional support: Help with SimplePractice setup is available if needed.
A separate, optional choice
Optional ongoing support and advertising
Only if you want to continue
Fleet Street management
$500 per month
After the first full month included in the custom website package, ongoing website and marketing management is available for $500 per month. This includes:
- Monitoring analytics and making changes as needed.
- Designing, creating and publishing Equilibrium’s social media posts.
- A social media calendar for approval, plus video copy, ideas and examples for Suzanne to record and Fleet Street to publish.
- Managing paid advertising campaigns and overseeing their budgets and spend.
- Requested website updates and ongoing support for other website and marketing needs.
Month to month. No contracts. Suzanne owns everything.
If you don’t want ongoing management, you don’t pay this monthly management fee.
Paid directly to Google and Meta (Facebook and Instagram)
Advertising budget
$500 / month suggested
Equilibrium pays advertising spend directly to Google and Meta (Facebook and Instagram). This money does not go to Fleet Street.
A starting budget of $500 per month is suggested, not required, and can be adjusted down to a level you’re comfortable with.
Management fees and platform advertising spend are different costs. The included first month of management does not include ad spend.
The content directionClear, helpful and recognizably yours
Illustrative messaging · for practice review
A clearer story,
without losing your voice.
Lead with the care people are looking for. Explain what psychiatric care involves, how medication management fits, and who they’ll be working with.
Example homepage message
Psychiatric care.
Centered on you.
Personalized psychiatric care for adults in Scottsdale, including medication management with Suzanne Shadix, PMHNP. In person and telehealth appointments.
How we startClarity before launch
Agree. Create. Review.
Choose the right scope.
Build around the practice.
Approve before going live.
Fleet Street Media × Equilibrium Mental Health
A better fit for
the care you provide.
Choose the starting point that fits your practice: a focused refresh or a complete new website and marketing launch. We’ll confirm the scope together before getting started.